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Writer's pictureDana Couillard

How well do you control the gap between any stimulus and your response to it?



A rapidly rising star in the Google organization presented a speech to Google I/O that he called The Cockroach Theory of Self Development. That rising star was Sundar Pichai, who is now the CEO of Google and here is his story:


"At a restaurant, a cockroach suddenly flew from somewhere and landed on a customer. The customer started screaming out of fear.


With a panic-stricken face and trembling voice, the customer started jumping, with both hands desperately trying to get rid of the cockroach. The reaction was contagious, as everyone at the table also got panicky.


The first customer finally managed to push the cockroach away but . . . it landed on another customer in the group. Now it was the turn of the second customer in the group to continue the drama.


The waiter rushed forward to their rescue. In the relay of throwing, the cockroach next fell upon the waiter. The waiter stood firm, composed himself, and observed the behavior of the cockroach on his shirt. When he was settled enough, he grabbed it with his fingers and threw it out of the restaurant.


Sipping my coffee and watching with amusement, the antenna of my mind picked up a few thoughts and started wondering, was the cockroach responsible for their histrionic behavior?


If so, then why was the waiter not disturbed? He handled it near to perfection, without any chaos.


It is not the cockroach, but the inability of those people to handle the disturbance caused by the cockroach, that disturbed the two customers. I realized that it is not the shouting of my father or my boss or my wife that disturbs me, but it's my inability to handle the disturbances caused by their shouting that disturbs me.


It's not the traffic jams on the road that disturb me, but my inability to handle the disturbance caused by the traffic jam that disturbs me. More than the problem, it's my reaction to the problem that creates chaos in my life."

Sundar Pichai's speech is a great illustration of "the space” or “the gap" between the stimulus and the response in our thinking process. The two customers reacted in the gap using the emotional part of their brains and their reactions influenced the group – panic spread even though the cockroach was only on one of them.


The waiter, perhaps having encountered similar situations in the past, responded to the situation by using his willpower to give the rational part of his brain to catch up. He used his willpower to slow down the instinctual, reactive part of his mind to allow time for the rational and slower part of his brain to gather additional information before responding. This allowed for a more appropriate response.


We are confronted with “gap” situations all the time, every time we have to make a decision or react/respond to a situation. All situations require the engagement of the rational and emotional brains.


Some of us may think we are more of a rational decision-maker. Others may think they are more of an emotional decision-maker. Surprisingly, neuroscientists have yet to find a decision that doesn’t include an emotional component.


Nobel Laureate Daniel Kahneman, a psychologist, describes it best: “We think we are rational humans who feel. In fact, we are actually feeling people who think.”


Seven Key Points:

  1. Our emotional brain reacts in a fast, instinctual way.

  2. Our rational brain reacts in slower, conscious way.

  3. Willpower and practice are used to provide time for our rational brain to guide the emotional brain.

  4. Our reactive emotional brain is ‘first on the scene’ in all situations – always.

  5. Our responsive rational brain is ‘second on the scene’ in all of our situations, sometimes by only milliseconds.

  6. The rational brain is programmed to provide guidance to the emotional mind to make more informed decisions.

  7. Emotions are part of every decision or response – period.


Most important of all, only one person controls your gap between any stimulus and your response. Only you have total control!


So now what?

1. Be aware of how your emotions impact your decisions.

2. Be aware of how stress impacts your emotions.

3. Be conscious of managing “the gap” as often as possible. Make it a habit!


~ Dana

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