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City from Below

Make Stress Your Ally Program



PURPOSE: To help individuals working in groups or teams perceive and understand stress in new ways and to help them begin operating in their optimal stress zone by creating a common understanding and language about stress and performance.


DESIGNED FOR: Individuals experiencing difficult-to-control or significant levels of stress and/or anxiety, from external situations/events or from internal feelings and beliefs such as, but not limited to:

  • Frustration / Irritability / Feeling overwhelmed

  • High or chronic stress / Anxiety / Depression

  • High self-doubt / Low self-confidence / Low Self-esteem

  • Inability to stay focused / Lack of purpose

  • Loss / Sadness / Grief

  • And much more . . . .

Working on Laptop


The program is delivered in two modes:

  1. Bi-monthly In-person or virtual sessions with the group of participants.

  2. Bi-monthly phone or virtual calls to each participant to monitor progress and answer any questions.  These calls take place on the off-months between the group sessions.


Each session ends with each participant asked to identify one action they can take to integrate the new knowledge into their work and/or personal performance.

Session 01

Transition vs. Change - What's the Difference and Why Should You Care

  • Discovery session to determine where the client is currently, where they would like to be, and the potential challenges/barriers to getting there.

Session 02

How You Perceive Your World and Why It Matters

  • Understand how you currently perceive your world and learn new ways to perceive it differently

Session 03

The Horse, The Rider & The Gap

  • Rational vs. emotional thinking:  how they differ, how they interact, and where the power resides

  • The Gap – where all stress starts and . .  where it ends.

Session 04

Four Psychological Needs - What They Are and Why They Are Important

  • Overview of the four psychological needs, why we need them, what happens when they are not met effectively, and what we can do to meet each need more effectively.

Session 05

The Invisible Bucket - Are you a bucket dipper or filler?

  • How changing your language can change your environment

Join me for an individualized, engaging, and highly applicable understanding of stress, decision-making, taking action, and achieving a more meaningful, fulfilling life!

  • Who should take this program?
    This program is designed for individuals who have a deep-seated commitment – the mental drive - to becoming more on-purpose and focused on creating a more meaningful life, professionally and/or personally. You should be ready to ‘get your hands dirty.’ You will practice applying the tools and frameworks to you own roadmap as well as learn new ways of seeing, thinking, doing, and acting on solutions for general business problems.
  • Who is facilitating the program?
    Dana Couillard is the founder of Ripple Dynamics Inc., a company focused on understanding and applying key aspects of human behavior to achieving optimal stress. He is also the creator of the Make Stress Your Ally Program™. He is a professionally certified educator, mentor and award-winning author, with a Master’s degree in Human Behavior. He uses a variety of human behavior principles to work with individuals who are feeling the impact of high or chronic stress, different levels of anxiety, or a lack of focus and purpose. For over 30 years, his purpose has been to inspire others to live more meaningful, engaged lives. He achieves this through teaching new ways of perceiving and thinking about stress and introducing clients to the concept of Optimal Stress. He mentors business owners, professionals, and anyone who leads or manages teams of individuals, by using his lived experiences with stress, anxiety and mild depression, integrated with his deep-seated knowledge of human behavior. Last, but not least, by mentoring individuals to successfully execute individual or business efforts to change, he is driven to help others make positive change stick!
  • What is the time commitment?
    There is a one hour virtual or phone session with Dana every other week for five months. There is about one hour of reading, viewing video presentations, and completing hands-on applied assignments each week. However, the amount of work is up to you. You get out what you put in! The program is designed to fit your schedule and your time resources as much as possible. You should expect to become immersed in the content in a way that seeps into your professional and personal life. You’ll start seeing the world a bit differently. As a result, you will start thinking and taking action in your world in new ways. It has taken quite a while to arrive at your current level of stress. The ten-session program designed to build and maintain momentum over time. It is designed to help you create the habits you need to be in your optimal stress zone. Changing perception and creating new habits takes time.
  • How is the program delivered?
    You will have bi-weekly discussions with Dana either by phone or by virtual meeting (e.g. Zooms, Teams) as well as business-hours access to Dana by phone, email, or text.
  • When can I start my program?
    That’s entirely up to you. You will develop your program call schedule with Dana on the first pre-session call.


Josh J Johnson,
Controller, Cancarb Ltd.

Dana's well structured approach and easy manner quickly allowed me to flesh out my personal vision for what kind of leader I want to be, while providing me with the tools and skills to get there. Highly recommended if you want to take your leadership ability to the next level.

Derrick Peterson,
Riverview Insurance Solutions Inc.

Dana has a unique ability to drill down to the core of what makes us profitable and what our true value proposition is.

Phillip Perry, 
Operations Manager, Cancarb Ltd.

I would highly recommend Dana to anyone who is in a managerial/leadership role who wants to learn and better understand how to deal with direct reports and the day to day stresses that come with some of these roles.


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