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City from Below

Learn how to turn stress

into your ally. 

Learn how to move into your

Optimal Stress Zone.


Make Stress Your Ally

Applications are on a continuing basis.

Because of overlapping concurrent enrollments, spots may be limited at any given time.

Quote Mark

I have had the pleasure of working with Dana for over a decade. His common sense brilliance has made a significant difference in my life, personally and professionally. 

Kent Smith

Smith Group Business & Estate Planning Inc.


CONTROL is a system that utilizes the way your rational and emotional minds work together, enabling you to get control of your emotional patterns of thought, and giving you the power to remove any challenges and limiting beliefs that are holding you back.


PURPOSE:  To make positive changes in the way you think, feel, and behave.

DESIGNED FOR: Individuals experiencing difficult-to-control or significant levels of stress and/or anxiety, from external situations/events or from internal feelings and beliefs such as, but not limited to:

  • Frustration / Irritability / Feeling overwhelmed

  • High or chronic stress / Anxiety / Depression

  • High self-doubt / Low self-confidence / Low Self-esteem

  • Inability to stay focused / Lack of purpose

  • Loss / Sadness / Grief

  • And much more . . . .

 DELIVERY:  One 15 minute FREE consultation, Three 1-hr. weekly sessions, Complimentary 1-month follow-up. 

 MAKE STRESS YOUR ALLY - Step 2 - Mentoring


In this 8 session program, you'll learn the fundamentals of human behavior that directly can have a positive or negative impact on your mind, your performance and your overall mental wellbeing.


The eight program modules listed below are presented on a bi-weekly schedule.  This allows time for each participant review, absorb, and integrate their new knowledge.  Each session is facilitated by program creator and founder, Dana Couillard. You will also have direct access to Dana by phone, text or email during office hours. 

Quote Mark

Dale Ens

Blaeberry Estate Planning Inc.

He is a master at sharing knowledge and motivating well considered action. Never brash or confrontational, he gently but firmly guided me on the road to calm, confidence and clarity about myself and others. Intelligent, intuitive, compassionate, empathetic - all of the above and much more. 

Dana Couillard_edited.jpg


Schedule a free 15-minute, no-obligation, no 'sales pitch' call with Dana.  You will discuss your current needs and goals and any changes you would like to make in your professional or personal life.  Dana will give you an overview of the program, answer any of your questions, and discuss how it may (or may not) be a fit for you.  


  • Actionable insights into turning your stress into your ally. 

  • Behavioral framework for getting into, and staying in, your Optimal Stress Zone.

  • The 3CP framework that affects all human beings that, if ignored, can cause mounting frustration and stress.

  • How you currently perceive your world and how you can grow and expand your perception of your world.

  • Difference between rational and emotional thinking, how they interact, and where the power resides. 

  • Key rational and emotional biases impacting your thinking, actions, and performance.

  • Tools to help you identify your current challenges and needs, how to maintain your awareness of them, and how to grow and move forward to your desired future.

  • How to observe and relate to your employees and customers through a new behavioral lens.

Quote Mark

As the mentorship progressed, new blind spots were identified, and the discussions were adapted to address the new discoveries. With Dana's support, I feel my transition from management to leadership has been expedited with team communication improved and overall engagment observed!

Robert Nichols

Cancarb Ltd.




The Impossibility Question plus self-assessments to determine current needs or concerns

Session 01

What is the Stress Curve and why should you care

Session 02

Discover the Optimal Stress Zone; learn how to get there and how to consistently work there

Session 03

Perception Models - Understand how you currently perceive your world and learn new ways to perceive it differently

Session 04

Rational vs. emotional thinking:  how they differ, how they interact, and where the power resides

Session 05

Applicable tools determined in consultation with each participant based on previous session discussions.

Session 06

Applicable tools determined in consultation with each participant based on based on previous session discussions.

Session 07

Applicable tools determined in consultation with each participant based on previous session discussions.

Session 08

Applicable tools determined in consultation with each participant based on previous session discussions.  Creation of individual action plan.

Bonus Session

Free post-program follow-up one month after completion of Session 8. Purpose: check in on progress, celebrate successes, and answer questions related to any barriers or challenges to progress.

Join me for an individualized, engaging, and highly applicable understanding of stress, decision-making, taking action, and achieving a more meaningful, fulfilling life!



Josh J Johnson,
Controller, Cancarb Ltd.

Dana's well structured approach and easy manner quickly allowed me to flesh out my personal vision for what kind of leader I want to be, while providing me with the tools and skills to get there. Highly recommended if you want to take your leadership ability to the next level.

Derrick Peterson,
Riverview Insurance Solutions Inc.

Dana has a unique ability to drill down to the core of what makes us profitable and what our true value proposition is.

Phillip Perry, 
Operations Manager, Cancarb Ltd.

I would highly recommend Dana to anyone who is in a managerial/leadership role who wants to learn and better understand how to deal with direct reports and the day to day stresses that come with some of these roles.

  • Who should take this program?
    This program is designed for individuals who have a deep-seated commitment – the mental drive - to becoming more on-purpose and focused on creating a more meaningful life, professionally and/or personally. You should be ready to ‘get your hands dirty.’ You will practice applying the tools and frameworks to you own roadmap as well as learn new ways of seeing, thinking, doing, and acting on solutions for general business problems.
  • Who is facilitating the program?
    Dana Couillard is the founder of Ripple Dynamics Inc., a company focused on understanding and applying key aspects of human behavior to achieving optimal stress. He is also the creator of the Make Stress Your Ally Program™. He is a professionally certified educator, mentor and award-winning author, with a Master’s degree in Human Behavior. He uses a variety of human behavior principles to work with individuals who are feeling the impact of high or chronic stress, different levels of anxiety, or a lack of focus and purpose. For over 30 years, his purpose has been to inspire others to live more meaningful, engaged lives. He achieves this through teaching new ways of perceiving and thinking about stress and introducing clients to the concept of Optimal Stress. He mentors business owners, professionals, and anyone who leads or manages teams of individuals, by using his lived experiences with stress, anxiety and mild depression, integrated with his deep-seated knowledge of human behavior. Last, but not least, by mentoring individuals to successfully execute individual or business efforts to change, he is driven to help others make positive change stick!
  • What is the time commitment?
    There is a one hour virtual or phone session with Dana every other week for five months. There is about one hour of reading, viewing video presentations, and completing hands-on applied assignments each week. However, the amount of work is up to you. You get out what you put in! The program is designed to fit your schedule and your time resources as much as possible. You should expect to become immersed in the content in a way that seeps into your professional and personal life. You’ll start seeing the world a bit differently. As a result, you will start thinking and taking action in your world in new ways. It has taken quite a while to arrive at your current level of stress. The ten-session program designed to build and maintain momentum over time. It is designed to help you create the habits you need to be in your optimal stress zone. Changing perception and creating new habits takes time.
  • How is the program delivered?
    You will have bi-weekly discussions with Dana either by phone or by virtual meeting (e.g. Zooms, Teams) as well as business-hours access to Dana by phone, email, or text.
  • When can I start my program?
    That’s entirely up to you. You will develop your program call schedule with Dana on the first pre-session call.






  • FREE Initial 15-20 min. consult to learn about your situation and needs, and to determine program fit.

  • Ongoing office hours contact through phone, email, or text.

  • Bonus post-program follow-up to check on progress, successes, and answer questions related to any challenges or barriers encountered. 




MAKE STRESS YOUR ALLY - Step 2 - Mentoring



  • Ongoing office hours contact through phone, email, or text

  • Bonus post-program one-month follow-up to check in on progress, discuss successes, and answer questions related to any challenges or barriers encountered.

For team or cohort pricing, or for non-profit pricing, please contact Dana directly.



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